I grew up a couple blocks from a public park. Before one particular Summer began, the playground was renovated, the whole thing circled by railroad ties and filled in with gravel to cushion our falls.
Like any self-respecting boy, I filled my pockets with hundreds of new rocks. And my mom said, “If everyone took rocks home with them then there wouldn’t be any before long.”
Now, probably, my mom just didn’t want rocks to wind up in the laundry, the car, my bed… But the deeper thought has stayed with me: If everyone ______________ then _____________.
I was just reading a confession by Emily White, a now famous college student from D.C. interning at NPR who recently admitted to owning 11,000 songs she hasn’t paid for. In effect, Emily White has stolen more than $2,000 from artists she loves.
Ouch. Love hurts.
And her words sent me back to that playground, to the simple ethics taught by a mother to a boy with pockets full of rocks: If everyone _____________ then ___________.
What Emily may not realize is that the blanks have been filled.
If everyone stops paying for music, then music will stop being made.
Actually, that’s not entirely true. The messier truer version of this new axiom reads more like this: If everyone stops paying for music, then musicians with responsibilities, bills, family (aka adult lives) will stop making music.
I know this is true because I’m going to stop making music. Not today, but very soon.
As an indie artist, last August I released what I believe is the strongest recording of my twelve-year career. Because of a successful on-line marketing campaign and a bunch of very kind endorsers who helped out with it, the album charted at #2 in my genre on iTunes and stayed in the top 50 for a few weeks. But as soon as the heat from launch stopped, so did album sales.
Phase two should have been radio and more traditional and on-line publicity, but phase one didn’t generate enough revenue to pay for phase two. So there was none.
Singing in 80-100 cities each year, writing a well-read blog, being reviewed favorably by reputable sources, fan word-of-mouth, thousands of Twitter and Facebook followers, giving away hundreds of promotional copies — none of this generates enough music sales to afford a small mortgage, adopt a child, care for four children, pay for electricity and water and insurance, date my wife… It doesn’t generate enough revenue to record the next record.
Overnight, my new CD was available on Grooveshark and other streaming services that don’t pay artists. It was immediately on illegal file sharing sites made profitable by Google ads. (Google hasn’t cut me a check for my share of the revenue my music helped generate these piracy sites yet – but my fingers are crossed.)
Two months ago I cut bulk CD prices. Last month I wrote an ebook. Last week I taught an on-line songwriting course. This week I’m working as a graphic designer.
Because I’m a responsible adult. And there are too many Emilys now to be a responsible adult who only makes music. Or even mostly makes music.
If everyone ____________ then _______________.
Then? Then we run out of rocks, Emily.
Brad Richardson says:
Been following that article and the followups since yesterday. I almost cried reading your post Shaun. It hurts not just because stealing music is wrong but because we should know better. It hurts because of how much beautiful, meaningful music won’t be birthed into the world. The fact that you in particular won’t be able to continue making music commercially makes me weep inside. It may seem silly to some but music matters. Just imagine a world without it.
Liz Reeves says:
Can I ditto your words Brad?
Honestly, his words are nearly identical to what I was going to say myself. Breaks my heart!
Zoë says:
You won’t ever stop making music. God created you in His image – part of that is your gift creating music. Whether other people pay for it or not doesn’t change the gift God gave you (gosh don’t I sound like someone’s mother?).
You never know what’s around the corner. Whatever it is God has planned, I’ve learned it’s *never* what I expect. Grace and peace, Shaun, from a grateful follower of your blog 🙂
Zoë says:
That’s not supposed to sound like people should steal your music… piracy is wrong.
jstaff says:
It’s plain & simply called SIN!!!
Melissa says:
its like having your paycheck stolen. Who would appreciate that?
Jodi says:
I can’t imagine a world without music….a sad world doesn’t even cover what it would really be like…
Michael Patterson says:
I’ve talked about this until I’m blue in the face with some teens I know (not in my house). There seems to be this very common perception that if it can be gotten from the internet, then they have a right to it. I point out that it would be very easy to grab a candy bar and slide it into your pocket while at the store, and asked if they do that. They laugh and say ‘no, of course not.’ Then why do you think it’s okay to steal on the internet? The answers are shocking. They believe that if you are successful enough to have produced music that they can find on the internet, then you are so wealthy that you don’t need their money.
Before a career change I worked for 12 years as a graphic designer. My graphics career ended (for the most part) in 1998 as the internet was starting to really take off. I have not displayed my work on the web since then, but still to this day find my work on people’s web-sites promoting their business.
It was those people, taking what did not belong to them, that made it nearly impossible to feed my family. I am truly sorry to hear how this has impacted your career. On the other hand I am excited to see your path. You are an amazing speaker, and it’s an honor to have met you.
Katie Axelson says:
Amen!
Alexia says:
I agree! And that is one lesson that stretches beyond music to everything we do.
shayne says:
This type of thing makes me crazy. I want to DO something about it and FIX IT but I can’t.
I don’t share files and whatever music I buy, I download from iTunes usually.
I do listen to Spotify occasionally…but I wasn’t aware they don’t pay for the music. I will not use them again.
Christine says:
This makes me so sad, Shaun. I am so sorry. I will be pray faithfully that God makes a way for you. These details, seemingly insurmountable, are not too big for Him. Love to you and your family.
Scott Riggan says:
Shaun, you’ve put this so well. It’s heartbreaking how this is playing out for so many of us. We’re running out of rocks.
Indie artist Michael Penn tweeted this: “…recorded music apparently exists now in a nether world between commerce and charity, dependent entirely on the ethics of strangers. And no beat cop can stop a ruffian from strolling into my shop, taking my stuff from my cases and swaggering out the door like a privateer.”
cshell says:
Welcome to the real world Shaun, lots of people struggling to make it. (raises hand) The industry I have been in for 11 years has tanked the last three and I’ve gone from living “comfortably” to figuring out how we will buy food next week. Bi-Lo always needs extra help third shift unloading trucks…it sucks…but you do what you have to…
T.A.Graves says:
Hey, Shaun, I appreciate the post and perspective. One thing, though – you say “illegal file sharing sites.” These sites are not, for the most part, illegal, and actually have a lot of use outside of downloading music, movies, etc. illegally.
That said, it’s a travesty that music is so often stolen and that such sites are an avenue for that. My friend yesterday was arguing with me about the morality of stealing a season of Two and a Half Men. His argument was “They play it for free on local TV, so why can’t I download it?” It saddens me that people have rationalized robbing artists of all kinds.
Alex Green says:
So sad and so true. If I had millions of pounds (dollars to you Americans), I’d buy more than the two copies I’ve already bought of the fantastic album you released.
A pity when you can’t get a living wage from the thing you love doing the most.
Will pray and try to encourage my friends to buy more of your music!
Beth says:
As one who has recently re-entered the world of radio again (after 30 years away), this article really hit home. I do not lend or borrow music, nor copy music from anything I didn’t originally purchase. Yes, I copy my purchased CD’s to my iPod for play, but that’s legal as far as I know. I’ve also used a free program to convert some of my purchased music to ringtones for my phone. That’s legal too.
In my new job, I get new CDs sent to me almost daily from labels, indie artists, etc. for the station’s use of course. Part of my job is to listen to new music. I’m told I can copy the CDs to my iPod, laptop, etc. in order to listen to said new music. I’m told this by my management, not the labels or artists. I don’t do it, because I’m pretty sure it’s not legal, although, like Emily, widely accepted.
Would it be wrong for me to do so? The copy officially belongs to my employer, but it’s part of my job to listen to new stuff. How do I balance that? Is borrowing the station copy to listen to, without duplicating it, the same as not paying for it?
Beth
Reb says:
I tried to get your new songs on Air 1’s request hour but to no avail. 🙁
I also still listen to your album on Sound Cloud for free when I am not at home (where I purchased it and stored in my computer), but am by a computer. Could you take it down from there?
Anyway, I understand the whole gotta come up with other ideas to keep things moving forward. My husband and I work for a school, run our church’s bookstore, and I try to sell photos I took and other artsy things I made, and he does puppet shows, etc. I understand completely.
On an added note, sometimes I feel like the piracy police when I find people have had others copy music for them. Hello! Buy the cd/songs and support the Christian artist you love so much.
rebecca says:
thank you so much for this. Just e-mailed it to my 2 teen-age sons.
I’ve been trying to get this point across to them for years . I can’t get my dad there either, but I figure, he’s 82, and most of the artists he likes are dead. lol
Maybe my sons seeing it from the artist’s point of view will finally do the trick.
Dwayne says:
My dear brother
I heard your interview on CHRI (Ottawa ON) sveral months before you had a concert in that city and was very inpired by your testmony. After your incredible tour with Micheal W Smith it became apparent to you that being a big name musican was not your calling and since God has used your voice and talents to children and Compassion.
You got to follow where your heart and gut are leading you brother and I doubt ifthat is away from music! Maybe not depending on it completely to live on I iwll be praying for you about that. But if lyrics and tunes keep coming out of your head…you got to keep allowing God to use them dear brother!
Amy says:
This makes me sad for you, your family and other people affected by this, Shaun.
Carol says:
Shaun, thank you for sharing your struggles and your heart. I’m so sorry and will pray your situation turns around. I think you would like this book! I read it to my kids when they were young: If Everybody Did by Jo Ann Stover http://www.amazon.com/dp/0890844879/?tag=googhydr-20&hvadid=13190492875&hvpos=1o1&hvexid=&hvnetw=g&hvrand=16098076361912860118&hvpone=8.89&hvptwo=&hvqmt=b&ref=pd_sl_3dxyi2vyyh_b
Kris says:
Shaun,
You’ll always be a musician. God has given you an incredible gift–well, MANY incredible gifts. My heart hurts for you and other artists who watch their work walk out the door with no compensation. It’s terrible, and terribly sad. I’m praying for you, that God would continue to direct your path, that He would bless all that you work on, giving you enough (God only, just enough 😉 ) to meet your family’s needs, and that you would be open to whatever methods God has for sustaining you–that you would find His delight in you I be encouraging as He molds your heart more and more to resemble His. He’s working in you, my friend. You are a blessing to many, your words whether sung or written have been a blessing to me, and others. I’m Prayingfor you.
Melanie says:
Funny timing of this post – after reading your blog for probably 6-8 months, I finally bought your most recent album yesterday! So some of us are still buying, but understandably not enough. Blessings to you as you find out what’s next.
Jolanthe says:
This makes me sad on so many levels ~ especially since your music has been something that I really enjoy.
Melissa Jones says:
I think you will do what God leads you to do when God leads you to do it. For now, it would appear that means not actively seeking to make new albums. But how is that different from the period between One Night In Knoxville (or really White Flag since One Night doesn’t have any new stuff) and 3rd World Symphony? In that time, you did other stuff to pay the bills. And then God said it was time for another album, so you made it.
I don’t think you’ll ever be able to “stop making music.” You might go through a time when you stop writing music (again, it seems to me like you’ve been there before), and you might go through an even longer time where you stop recording/publishing music, but I can’t imagine any musician who could “stop making music.” Especially not one as talented as you. The world would keep spinning if you could no longer sing and all of your fingers were broken (heaven forbid! As a pianist and flutist who pretends to play guitar sometimes, that’s almost a phobia for me)…but you would find a way to keep making music. You’ll just be like the rest of us who do it, not because it pays the bills, but because we can’t help it!
(but yes, piracy = bad, and radio stations that only play 12 songs over and over and over (and over and over) again = bad. I stopped listening to Christian radio a long time ago because I once heard “How Great is Our God” twice on the same station in a 20-min commute…after hearing it at least once on every 15-20 car ride for several months before that. God is very great, and it’s a great song, but PLEASE MAKE THE TOMLIN STOP!!! (or whoever the current favorite is because that incident was six years ago now))
In any case, Godspeed in your new endeavors. If you ever need anything in the Baltimore/Washington corridor, look us up!
supersimbo says:
Shaun, I sincerely hope you dont have to stop making music………this sucks
Matthew W says:
I wonder if the “anonymity of the internet” that makes trolling, lambasting others in comments on posts, posting entirely too much personal information on Facebook, etc. so prevalent is the same cause of music piracy. All of those are so /easy/ when it’s so convenient to ignore that pixels are /people/.
Darrell says:
The question I have after reading this is, “How does he know that his lack of album sales is due entirely to piracy?” I don’t doubt piracy is one component. But – Is there correlating lack of sales everywhere due to economic stress? Is the singer/songwriter genre just less popular this year, thus generating less sales? How are the sales of independent music in general this year? There is a natural ebb & flow to the popularity of artists & musical styles. And while piracy is an easy target, before pinning the blame on piracy alone, I’d like to hear stats on the other factors that might be influencing your lack of sales as well.
I know this may sound like I’m defending piracy but I’m not. I don’t pirate at all because, as an audiophile, I don’t like the extra compression and lack of resultion that mp3s have, and I DO like the artwork, notes, lyrics of the physical package. I buy CDs and occasionally LPs and, for portability, convert them to lossless FLAC files.
My point is that you seem to be leaving out many other possible & valid reasons for your lack of sales.
Shaun Groves says:
You’re absolutely right, Darrell. This is a post about piracy so I kept it focussed there. But, yes, there’s more to the story – to mine at least. I’ve written about it for years here. About retail, marketing, radio, booking, promotion. It’s all here. Just read everything I’ve ever written for the full story ; )
Jason Cormier says:
Honest question here: Why doesn’t the music industry go after the blank cassette industry and people who use them to record songs off the radio? Or go after companies for making the cassette recorders? Same question for blank cd’s and computers with burner capabilities? Are not these examples the same as Napster and other file sharing sites? What about YouTube? Did they kill the music industry? I have read about bands like the Grateful Dead who provided means for fans to record and bootleg their concerts. Did not seem to hurt their sales any. Fans should be encouraged to share music and spread the word about good music. As a writer I also know that artists should be paid for their work. People should not be using your stuff to make money.
Again just some thoughts…..
Shaun Groves says:
When recording to cassette, there’s degradation. There is none when going from disc to high quality digital copy, or from mp3 to mp3. I wasn’t in the music business in the age of cassettes so I can’t speak to what labels did about that issue, but there was a quality incentive to buying the album legally.
Going after CD burners, computers with CD drives, etc, would be like going after screwdriver manufacturers when their tools are used in a home theft. There are legitimate uses for those tools, so I don’t think they’re at fault and able to be prosecuted.
Youtube (Google) goes to great lengths to pull down material that is not owned by the person uploading it. If I wanted to, as a copyright holder, I could ask Youtube to remove a couple dozen videos using my music without permission. But I view it as promotion – they’re not full-quality versions of my songs, for starters. However, there are tools out there allowing people to rip audio from youtube videos – only useful if the audio is great quality and it often isn’t.
Google was in the news last month for going after those tools (used primarily and maybe solely to violate copyright law). It’ll be interesting to see if they win.
Jason Cormier says:
I agree with you that it would be a waste of time to go after those people, but the truth is I could burn about 40 copies of an album right now and give them away for free. There is no outcry about lost revenue from that and I just wonder why? Is it because downloads are more popular and frequent?
Shaun Groves says:
One last thing. Illegal download sites are making money from ads. They are, in effect, using copyrights they don’t own, to generate revenue. That is making money off of my “stuff”.
Jason Cormier says:
I agree with you on this aspect.