The Downside Of Easy

Make something free and easy and everyone will beat a path to your door.  When I announced I’d start playing shows for free in exchange for the chance to speak about Compassion International, for example, I was suddenly the busiest man in Christian music – we’re booked through 2007. 

The downside to this kind of popularity of course is that it’s quantity at the cost of quality.  We now deal with more promoters than ever before who don’t know how to promote a show, discover how much commitment of time and energy is needed to do it well, and give up somewhere in the process, cancel the show or just apologize once we get to their venue for the small crowd we’ll be playing to that night.  This is the downside to free and easy.

Same thing happened when the creation of a blog no longer required an investment of time and cash upfront.

Blogger, Xanga, Live Journal, TypePad and WordPress all provide the masses with a free and simple blog.  Zero dollars and five minutes of your time and get you a blog.  Fast.  Easy.  The result?  In 2006 Technorati said it was tracking 57 million blogs…and counting.

But here’s that downside again.

One source estimates that 66% of blogs have not ben updated in the last two months.  And almost all of those will never be updated again.  That’s more than 37 million blogs abandoned.

Blogging, like so much else, is so easy to enter into that there is little reservation about doing so. Blogging, like so much else, costs the tire-kicker so little that she loses nothing by being non-committal.

But, hey, 57 million looks like an impressive number doesn’t it?