More Perfect

I’m pondering what Seth says.  He says it’s easier to sell great to people who already have good. 

“…management consulting to well run companies, high end stereos to people with good stereos and yes, church services to the already well behaved.”

I’ve seen it a thousand times.  A new charismatic pastor or a new church building or a new music style or a new playground doubles the size of a church overnight.  And where did those people come from?  The church down the street with the less charismatic pastor, the older church building, the less current music style and no playground.  I’m not being critical, truly.  Just observing. 

Marketing permeates everything doesn’t it?