What if capitalists adopted a greater end goal than profit for profit’s sake? What if instead we capitalists made profit for the purpose of profiting others? That’s the idea behind The Peace Store, a new venture of mine built into shaungroves.com version 2.0 being crafted as you read this.
Here’s the concept:
So, for example, let’s say you buy a shirt for $15 that benefits Compassion International’s work in Uganda. A company sells me the shirt for $3.50, the wholesale price. You get to wear a swanky shirt from The Peace Store that impresses your friends and Compassion International gets a donation of $11.50 with which it feeds kids, clothes them, gives them medicine, teaches them about Jesus and, well, makes peace. That’s what we call a win win.
BUT WAIT! THERE’S MORE!
If you sign up for the “affiliate program” you can earn money for sending other folks to The Peace Store to shop! So, Mr, Youth Minister, you need to raise some cash for your kids to go on that mission trip this Summer? Well, fear not. Become an affiliate of The Peace Store. E-mail your entire church a special link we provide you to The Peace Store. And BAM! You’re earning 15% from every purchase made through that link FOREVER! Sweet deal.
By the way, the store will have it’s own url so people following your link won’t have to go through shaungroves.com’s homepage first. They might not even know they’re deep inside my site at all. So even the weirdo who hates my music – is there such a person alive? – can shop undisgusted and unaware in The Peace Store.
Just something to look forward to from the new and much improved shaungroves.com site.
As always, any ideas or contributions you have to make to what we’re doing now and in the future are welcomed.
Brandy says:
Wow, what an incredible concent (and I’m not biased just because I’m an employee at said Compassion International). I can’t wait to hear more, and to buy my first t-shirt (and lots of shirts for friends…Christmas shopping here I come!)
Anonymous says:
Will the costs for these items be inevitably high? It seems that there’s always a premium price for the consumer when profits become donations. And, yes, it’s worth the extra few dollars to give to the charities—but sometimes those extra few dollars mean a poor college student like myself is locked out of the deal entirely. How do you plan to keep the costs low (to you and to us, as you alluded to) and still benefit all involved?