One of my jobs/joys is speaking and singing on behalf of Compassion International. I was never taught how to do it though, so I did it very badly at first and little by little, with much trial and much error, I figured out what (often) works and what (often) doesn’t. The learning continues and always will, but here’s a little of what I’ve learned so far.
1. Tell us a story.
The best arguments and the greatest passion in the world are forgotten sooner than a story. Every bit of advice here can be carried out in a story.
2. Don’t lie.
Exaggerating is lying.
3. Why do you care?
You’re not in it for the money right? No, you saw something, felt something, learned something once that changed your heart and mind. You were captivated, fell in love, got angry. Tell us a story that shows us why you care and we’ll probably care too.
4. No statistics.
Instead of saying “X number of kids die of malaria each year in Africa,” for instance, you could say, “Daniel’s mother sat on the end of his bed smiling, proudly showing off the mosquito net that covers Daniel so he won’t die like so many African children do.” Does the number matter? Not to your audience. But Daniel does.
5. Don’t be a pamphlet.
Stay away from too many program specifics, technical jargon, numbers, marketing slogans. Those are great for web sites but you’re a person. Compassion International, for instance, meets four kinds of needs: physical, economic, spiritual, social. I aim to show how they’re met without naming them. Instead of “physical” I can say, “We had a hamburger together and she told me her favorite meal is chocolate cake!” Instead of “economic” I can say “Her mother is learning how to turn her knack for cooking into a business so one day she won’t need my help to care for her daughter.” Instead of “spiritual” I can say, “Susan asked if she could pray for us before we left her home.”
6. Keep it simple. (Seemingly.)
You can communicate a lot of info and the audience will never realize it, be overwhelmed by it, or get confused if it’s all contained in one simple story. One. Only one. One. With what happened before X and what happened after X and why it matters to you now. With just enough detail to get our mind’s eye going, but not so much that we wish you would get on with it.
7. Be positive.
Yes, you can get a lot of support for your cause by being a bully, motivating with guilt and shame, or showing pictures of skeletal children covered in flies. I can’t deny these tactics work. They must; a lot of people use them. But I choose instead to show a little of the problem and a lot of solution, to major on the hope. A success story, a picture of a child eating or smiling, a thank you letter from someone helped – I believe those motivated by hope stay motivated.
8. Your cause is not your goal.
My goal is not to get kids sponsored. My goal is to teach Christians about God’s love for them and the world and to remind them to show that same love. I routinely ask the audience to express their love for God and the world in ways that do not benefit the cause of Compassion at all. Compassion is one way to love. This perspective shift allows me to treat “competitors” like allies and stop measuring success only by the numbers.
9. Forgive them.
I know you care deeply about your cause because you love pandas or single moms or kids. But if we don’t love it too that doesn’t mean we don’t love something of equal importance with equal depth. And it doesn’t mean we don’t love you. Remember, your cause is not your goal, so please forgive us. Otherwise, and I’ve done this, your anger will make you a bully. (See #7)
10. You’re not the persuader.
I believe God is in control. Of everything. But I also know that a brochure on a table or a banner ad on a website don’t get kids sponsored. So, I speak as if the lives of kids depend on me, but I rest well remembering we all depend on God. Sometimes I do everything right and very few kids get sponsored. Other nights I trip over my words and confuse the crowd and lots of kids get sponsored. And I imagine God smiling as He reminds me once again that I can’t make anyone do anything. That’s oddly freeing.
11. Results may vary.
Because of #10, none of this stuff may work for you. It may not work for me some nights either. It’s not likely, but it’s possible. So, most nights before I speak, I pray and ask God to change my plans. Then I shut up and listen. Sometimes – most of the time – God’s silent. But other times a new idea that shouldn’t work floats into my head. Sometimes I try that new idea and discover it came from the burrito in catering and not from God at all! Other times I ignore it and kick myself for a few days because my perfect plan flops. But sometimes I don’t ignore it and the near-miraculous happens.
So, pray. Listen. Be flexible, willing to ignore any and all of these tips if you have good reason.
And no burritos before the big speech.
Jill Foley says:
This is awesome, Shaun. I think all Compassion advocates need to read this! Thank you for sharing. I’ll be sending my advocate team your way – hopefully they will read and be inspired by your insights!
Stretch Mark Mama says:
Great list.
One thing I’d add is to not drown people in scripture. Oh, I like the bible just as much as the next person, but there’s no need to use 87 (mostly misapplied) passages to prove a point. See # 6, “keep it simple.”
When I speak for a cause, I try to make the main point repeatable–which means it has to be short and have a good flow. As a speaker, it enables me to say that phrase several times, with the hopes that when people walk out the door — they are still pondering the main thought. (More importantly, ACTING on the main thought.)
As for blogging — I can tell you from a reader’s standpoint that I much prefer the posts that have ONE POINT (didn’t you say that already?) versus those that feel more like a diary. That’s why I always like your compassion trip posts that are one picture with a caption. (I couldn’t find a link, sorry.) Less is more.
Speaking of, shut-to-the-up Miss Stretch Mark Mama.
Amy says:
That’s a good comment. I am not a Christian, but I sponsor through Compassion because I believe in the organization. I skip a lot of the scripture stuff, but take many other lessons from the Compassion materials.
Tamara says:
Thank you for sponsoring a child. I know God is pleased with you because you are making a difference in a child’s life. You are being a Good Samaritan, thank you…. thank you…. thank you! Would you like to become a Christian? The only way we are guaranteed eternal life is through Jesus Christ. If you have a Bible at home read the book of Matthew from the beginning to end. A touching scripture that is shared with kids at Compassion is, “For God so loved the World he gave his only begotten Son, that whoever believes in him shall not perish but have eternal life.” I care about your future and so does God. Give God a chance, you have nothing to lose, God is all we have at the end of our life. I will be praying for you.
Tamara
Cindy says:
Great words of wisdom. My favs? Keep it simple and God is in control. These work in most every situation of life…
Kyle Reed says:
These are great words of wisdom from experience. I am in the process of starting up a mentor project that is going to fully rely on God spreading the word and me getting out of the way. But it does require me to be the mouth piece and do some talking to some folks.
I fall into the trap of Knowledge and do not realize that others are not inside of my head thinking with me and so I get confused as to why people are not as passionate about it as I am. I do appreciate the advise.
You coming around St. Louis anytime soon? Would love to chat with you and get some more advice.
Steven Rossi says:
Where does emotional manipulation fit in here?
Shaun Groves says:
It doesn’t.
Douglas Reutzel says:
I found one thing that worked very well in my last presentation several weeks ago. It was something that I had not done before but for some reason I mentioned that Compassion will not go into a country where the name of Jesus can not be freely spoken and I had three people come up afterward and say we really have been impressed with that statement it shows courage and character of the organization to us and we appreciate that. It was very interesting to me that people care about the stance Compassion takes regarding Jesus and our determination to talk about Him.
Barbara Anne Fillion says:
Hey Shaun, like you I was never taught how to be a speaker. Speaking doesnt come easy but I have no problem singing which is what I am most comfortable with. But as a Compassion Advocate I want to share about it. I like your #11 especially the pray, shut up and listen to God. That’s what I try to do, though its not easy, but when I do it, God always amazes me. It is in the quiet spots that I gain confidence and strength that only He can give. I have tried it several ways, planning it out, jotting down notes, but more and more He is showing me to trust Him. So I am on my face praying, praising and trusting Him.
Win says:
I returned from a Compassion Sponsor Tour to El Salvador last night (awesome by the way). There are great tips to keep in mind in my excitement of sharing what I have just experienced with my friends, family, and co-workers.
Glenn says:
You must have met my friend Teresa!! She was on that tour too!!
Ted says:
I was also on that trip!
As an employee of Compassion, I often have to figure out where the job ends and the cause/passion begins (or vice-versa?). It’s more tough than ever after an experience like a sponsor tour.
Regardless of where you work or live, how do you come back to your comfortable life without being very uncomfortable? How do you share that discomfort with others? I think Shaun’s suggestions should help!
Win, it was great to share the trip with you and I pray that all of us who visited those projects and hugged/loved those kids find our voice.
Paul Omondi says:
Hey Shaun,
Thanks for the tips! That is really helpful! I am a Leadership Development Program Graduate from Compassion and from time to time, I have been called upon to do speaking engagements in various countries, armed with this knowledge, I think my next speaking engagement will be better!
Thanks for sharing!!!
Paul Omondi
Vicki Small says:
Shaun, thank you so much! After several years of being involved with Compassion and advocating for children, I think I have allowed knowledge to overwhelm my passion. Thankfully, tho’, I also have many stories, so finding one to share is never a problem. I will focus on asking the Lord to bring the right story to mind, for a given moment.
I will share your tips with my advocate team! Blessings to you!
Glenn says:
Well said Shaun! As a Compassion Advocate I’m constantly looking for tangible advice. Your advice listed here, and format-friendly outline I learned through the October Advocate Conference, will couple nicely for my next presentation opportunity.
Erin Barry says:
Great article with applicable suggestions that transcend non-profits, cause initiatives, and religious affiliations. I tend to struggle with a similar issue when marketing my company’s services to recreational programs for children’s emotional and physical special needs. I built the organization from my heart, but have trouble ‘selling’ services to such wonderful causes. It’s a touchy subject where the only effective approach is an authentic and honest one. Again, terrific advice – #3 & #5 are my favorites!
Sally says:
I worked a table at a Shaun Groves event at a church in Kentucky. The folks were all gussied up in their pretty church clothes and had never heard of Compassion. He showed some pics and gave a message about the starving girl he met on the road. We don’t know what it means to be that hungry. We don’t know despair. If we did we would not have drug addicts and alcoholism. He said the largest church on the planter is not stepping up to help those who are starving and desperate. The people in the US need to step up, not just sit back and say our government does a lot for other countries. The s so caught up in themselves that many are blind to real poverty.
Our poverty here is self induced.
Jennifer says:
thank you so much for these tips! i so easily give up on doing anything b/c i lack energy from the guilt i put on myself, so these tips remind me not to put the guilt on others, to focus on the hope, and to remember i am to teach others about God’s love and let Him do the rest, thank you thank you!