We’ve talked about this before over on Shlog. I don’t think trading music for five e-mail addresses is the same thing as offering music for free. Free, to me, means no strings attached, nothing in exchange.
But that doesn’t make it wrong, or a bad idea. In fact, trading fans something for music is brilliant.
Derek Webb and friends are taking this idea farther. Check out noisetrade.com.
Grab some popcorn. You’ll be sitting a while. Derek is brilliant, but brief he is not.