Steve Ford Jennifer Allen over at Centricity Records asked several decision makers in Christian radio what makes a song a “hit.”
These industry leaders said a hit song is hooky (memorable) and communicates a message that is readily apparent and relatable to the listener.
But since radio stations are programmed by humans, the song singer factors as… 
Posts Tagged ‘marketing’
Anatomy Of A Hit Song (Story)
One Guitar & The Internet
The guitar I play was given to me.
The company gave me an instrument in hopes of selling more. And it works.
But my guitar’s worn out. So I asked for a replacement.
The guitar maker won’t give me one though. Because I’m not on a label anymore. I’m just independent.
I have no marketing team or budget. Very…
Artist:Re Making The Most Of Twitter With Tweetdeck
There’s one Twitter tool I rely on more than any other…
Antes El Salvador
I could use your help making our trip next week as beneficial to kids in El Salvador and Americans with internet access as possible. Could you please…
1. Pray.
To see the names and faces of the bloggers going with us visit http://www.compassionbloggers.com/elsalvador
Pray for their families they’ll leave behind, their spiritual and physical and mental health/stamina, their…
Artist:Re 11 Tips For Persuaders
One of my jobs/joys is speaking and singing on behalf of Compassion International. I was never taught how to do it though, so I did it very badly at first and little by little, with much trial and much error, I figured out what (often) works and what (often) doesn’t. The learning continues and always…
Catalyst Has The Swagger & Look Of A Rock Star
A marketing guy at Rocketown Records wrote my first bio. It began:
The first thing you notice about Shaun Groves will probably be his hair. It’s not that it’s particularly wild or strange, but it’s the kind of hair that makes you think, This guy is different, maybe a painter, maybe a musician, but definitely not…
About Shaun — Shaun Groves is a communicator who’s known by a lot of titles: Singer/songwriter. Speaker. Blogger. Husband. Daddy. Friend. He feels and thinks deeply and laughs easily. And he’s helping Christians discover what they were saved for, and being a voice for children around the world, desperate to be saved from poverty.
