Comments on: Conversion http://shaungroves.com/2008/02/conversion/ Thu, 09 Feb 2012 01:47:17 -0600 hourly 1 http://wordpress.org/?v= By: Shaun Groves http://shaungroves.com/2008/02/conversion/#comment-8569 Shaun Groves Wed, 06 Feb 2008 16:23:38 +0000 http://shaungroves.com/2008/02/conversion/#comment-8569 <p>The meeting went well.  Her artist’s audience is 15 and female so I had no specifics to contribute but the general and very basic ideas we talked about I think are good for anyone with an on-line presence to consider: </p> <p> 1. Why are you on-line?  What are you trying to accomplish?  What does “conversion” look like to you? </p> <p> 2. Build the landing page with #1 in mind. </p> <p> 3. Measure your success at accomplishing #1.  Build measurement into the site.  How many folks are clicking that button you want them to click?  How many people are spreading that widget you built?  How may are finding that page you hoped they would?  If the conversion you want is less tangible (I want people to think about the horizontal aspects of our faith, for example, and then act on that thought.  That’s one conversion goal of mine.) you’ll have to be very attentive and available to your readers to get a sense of how well you’re doing. </p> <p> 4. Consider your audience.  15 year-old won’t download your eBook, but a marketing guy would download a book on SEO.  A mom of five probably won’t subscribe to your text mob through Mosez, but that fifteen year-old might. </p> <p> 5. Be you.  Don’t copy the message and the essence of another in your industry.  What makes you unique?  Be sure and include that in your on-line presence.  That thing that makes you different lets me choose whether I visit your site instead of the next guy’s.  And yes, it lets me choose not to also.  The middle is boring.  the edges are interesting and create loyal, even if sometimes fewer, “fans.” This applies to razors and books, churches and artists. </p> <p> Got any other things to keep in mind when building an on-line presence? </p> The meeting went well.  Her artist’s audience is 15 and female so I had no specifics to contribute but the general and very basic ideas we talked about I think are good for anyone with an on-line presence to consider:

1. Why are you on-line?  What are you trying to accomplish?  What does “conversion” look like to you?

2. Build the landing page with #1 in mind.

3. Measure your success at accomplishing #1.  Build measurement into the site.  How many folks are clicking that button you want them to click?  How many people are spreading that widget you built?  How may are finding that page you hoped they would?  If the conversion you want is less tangible (I want people to think about the horizontal aspects of our faith, for example, and then act on that thought.  That’s one conversion goal of mine.) you’ll have to be very attentive and available to your readers to get a sense of how well you’re doing.

4. Consider your audience.  15 year-old won’t download your eBook, but a marketing guy would download a book on SEO.  A mom of five probably won’t subscribe to your text mob through Mosez, but that fifteen year-old might.

5. Be you.  Don’t copy the message and the essence of another in your industry.  What makes you unique?  Be sure and include that in your on-line presence.  That thing that makes you different lets me choose whether I visit your site instead of the next guy’s.  And yes, it lets me choose not to also.  The middle is boring.  the edges are interesting and create loyal, even if sometimes fewer, “fans.” This applies to razors and books, churches and artists.

Got any other things to keep in mind when building an on-line presence?

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